HOME IMPROVEMENT FINANCING
100% Home Construction, Additions, Remodeling and Improvement Financing in New Jersey with Brian Kelly
Planning a major home addition, new garage, second-story addition, add-a-level, or even a custom new home—stick built or modular? Many contractors push in-house financing as a way to earn more on your transaction, but Liamar works directly with your bank or financial institution—without hidden incentives.
For homeowners exploring financing options, we recommend Brian Kelly with Rate.com. Brian focuses on funding additions, garages, new home construction, high-end remodels, and other home improvements, and can give you a clear picture of what financing approach best fits your situation.
Unlike most contractor finance companies, Brian is both a direct lender and a broker, giving you the best of both worlds.

Best Rates and Flexible Financing: Brian can typically provide rates and payment scenarios within minutes. He helps you map out the best path to access capital, tailoring a loan specifically to your project. With rapid turnaround, you can get started sooner—and you may also benefit from the potential tax advantage of deducting up to 100% of the loan interest, which in effect can make borrowing feel like 0% financing.
Reach out to Brian today and see how he can help make your addition, garage, or new home project a reality.
PREFERRED RATES & OPTIONS
Liamar is pleased to highly recommend Brian Kelly of Guaranteed Rate for superior financing options tailored to our clients’ needs. With over a decade of local expertise, Brian is connected with some of the nation’s most distinguished project financing programs. Brian and his dedicated team are committed to excellence, ensuring a seamless experience while sourcing the most advantageous financial terms for our esteemed clientele.
MORE OPTIONS. MORE ADVANTAGES.
- Tap into a 2nd mortgage or home equity without impacting your original home loan rate
- Completely fund your home improvements
- Interest is 100% deductible
- Access to funds in 10 days or less
- A trusted, helpful local lender
CONTACT BRIAN KELLY
(609) 294-4612
100 McKinley Ave
Unit 14
Manahawkin, NJ 08050
brian.kelly@rate.com
DISCLAIMER: Liamar does not operate as a lending institution. Any references to, or affiliations with, lenders or brokers are not endorsements of their products or services. Liamar makes no warranties or guarantees regarding any rates, points, or loan programs provided by affiliates and disclaims any representations of the same. Always conduct your own due diligence when considering financial products or services.
New Jersey home improvement loan service areas
NJ Home Improvement Loan Pathways Across Monmouth, Ocean, Mercer, and Burlington Counties
Home improvement loans in New Jersey are often tied to project scope, property location, contractor documentation, permitting requirements, budget clarity, and lender eligibility. Liamar helps homeowners plan lender-reviewed improvement projects, including additions, garage construction, ADUs, kitchen remodeling, bathroom remodeling, whole-home renovations, wellness structures, and other major residential upgrades throughout the New Jersey areas listed below.
Use this list to confirm that this NJ home improvement loan resource is not limited to Manahawkin, one lender, or one lender contact location. If your home improvement project is located in one of these municipalities, neighborhoods, shore communities, townships, boroughs, or local service areas, share your town, project type, rough budget range, and timeline so the builder-side scope can be aligned before financing conversations move forward.
Monmouth County Home Improvement Loan Areas
71 municipalities and local communities
- Aberdeen Township
- Adelphia
- Allenhurst
- Allentown
- Allenwood
- Asbury Park
- Atlantic Highlands
- Avon-by-the-Sea
- Belford
- Belmar
- Bradley Beach
- Brielle
- Cliffwood
- Clarksburg
- Colts Neck
- Cream Ridge
- Deal
- Eatontown
- Englishtown
- Fair Haven
- Farmingdale
- Fort Monmouth
- Freehold Borough
- Freehold Township
- Hazlet
- Highlands
- Holmdel
- Howell
- Imlaystown
- Interlaken
- Keansburg
- Keyport
- Lake Como
- Leonardo
- Lincroft
- Little Silver
- Loch Arbour
- Long Branch
- Manalapan
- Manasquan
- Marlboro
- Matawan
- Middletown
- Millstone
- Monmouth Beach
- Morganville
- Navesink
- Neptune City
- Neptune Township
- Oakhurst
- Ocean Grove
- Ocean Township
- Oceanport
- Port Monmouth
- Red Bank
- Roosevelt
- Rumson
- Sandy Hook
- Sea Bright
- Sea Girt
- Shrewsbury Borough
- Shrewsbury Township
- Spring Lake
- Spring Lake Heights
- Tinton Falls
- Union Beach
- Upper Freehold
- Wall
- West Freehold
- West Long Branch
- Wickatunk
Ocean County Home Improvement Loan Areas
41 municipalities and local communities
- Barnegat
- Barnegat Light
- Bay Head
- Beach Haven
- Beachwood
- Berkeley Township
- Brick
- Eagleswood
- Forked River
- Harvey Cedars
- Island Heights
- Jackson
- Lacey Township
- Lakehurst
- Lanoka Harbor
- Lavallette
- Little Egg Harbor
- Long Beach Island (LBI)
- Long Beach Township
- Manahawkin
- Manchester
- Mantoloking
- New Egypt
- Normandy Beach
- Ocean Gate
- Ocean Township
- Ortley Beach
- Pine Beach
- Plumsted
- Point Pleasant Beach
- Point Pleasant Borough
- Seaside Heights
- Seaside Park
- Ship Bottom
- South Toms River
- Stafford Township
- Surf City
- Toms River
- Tuckerton
- Waretown
- West Creek
Mercer County Home Improvement Loan Areas
13 municipalities and local communities
- East Windsor Township
- Ewing Township
- Hamilton Township
- Hightstown
- Hopewell Borough
- Hopewell Township
- Lawrence Township
- Pennington
- Princeton
- Princeton Junction
- Robbinsville Township
- Trenton
- West Windsor Township
Burlington County Home Improvement Loan Areas
4 municipalities
- Bordentown City
- Bordentown Township
- Chesterfield Township
- North Hanover Township
Before you explore a home improvement loan: confirm your municipality or local community, project type, estimated budget range, desired start date, and any plan or permit status. Liamar can help define the builder-side scope, budget, schedule, and project documentation homeowners often need before speaking with a lender.
Liamar is a licensed New Jersey builder, not a lender, mortgage broker, or financial advisor. Loan programs, rates, eligibility, underwriting, approvals, funding timelines, and final terms are determined by the lender and borrower qualifications.




